WAYNE STATE UNIVERSITY
MKT 7995 MODERNIZATION, CONSUMER VALUE TRANSFORMATIONS, AND CULTURAL
CHANGE IN EMERGING ECONOMIES
READING LIST
Spring/Summer 2003
PROFESSOR ATTILA
YAPRAK
1. Ved Prakash and J. Michael Munson, “Values, Expectations from the Marketing System and Product Expectations”, Psychology and Marketing Vol. 2, 4, 1985, 279-295
2. Michael J. Munson and Shelby H. McIntyre, “Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing”, Journal of Marketing Research, Feb. 1979, 48-51.
3.
Ronald Inglehart, “Globalization and Postmodern Values” The
Washington Quarterly, 23:1, 2000, 215-228
4. Lawrence A. Crosby, Mary Jo Bitner and James D. Gill “Organizational Structure of Values”, Journal of Business Research, 20, 1990, 123-134.
5. Lynn R. Kahle, “The Nine Nationa of North America and the Value Basis of Geographic Segmentation”, Journal of Marketing, 50, Ap. 1986, 37-47.
6. Ronald Inglehart and Paul R. Abramson, “Measuring Postmaterialism”, American Political Science Review, 93, 3, 1999, 665-676.
7. Thomas J. Reynolds and James P. Jolly, “Measuring Personal Values: An Evaluation of Alternative Methods”, Journal of Marketing Research, 531-536..
8. Sung-Joon Yoon, Hugh M. Cannon and Attila Yaprak “Evaluating the CYMYC Cosmopolitanism Scale on Korean Consumers”, Advances in International Marketing, 7, 1996, 211-232.
9. Donald L. Sampson and Howard P. Smith, “A Scale to Measure World-Minded Attitudes”, The Journal of Social Psychology, 45, 1957, 99-106.
10. Wagner A. Kamakura and Thomas P. Nokav “Value-System Segmentation: Exploring the Meaning of LOV”, The Journal of Consumer Research, 19, 1992, 119-132.
11. George Balabanis, Adamantios Diamantopoulos, Rene D. Mueller and T.C. Melewar, “The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies”, Journal of International Business Studies, 32, 1, 2001, 158-175.
12. Shalom H. Schwartz and Wolfgang Bilsky, “Toward a Theory of the Universal Content and Structure of Values: Extension and Cross-Cultural Replications”, Journal of Personality and Social Psychology, 58, 5, 1990, 878-891.
13. Ronald Inglehart and Hans-Dieter Klingemann, “Genes, Culture, Democracy and Happiness”,
14. Craig J. Thompson and Siok Kuan Tambyah, “Trying to be Cosmopolitan”, Journal of Consumer Research, 26, 1999, 214-241.
15. David K. Tse, Russell W. Belk and Nan Zhou, “Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People’s Republic of China and Taiwan”, Journal of Consumer Research, 15, 1989, 457-472.
16. Grant McCracken, “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods”, Journal of Consumer Research, 13, 1986, 71-84.
17. Guliz Ger, “Localizing in the Global Village: Local Firms Competing in global Markets”, California Management Review, 41, 4, 1999, 64-83.
18. Hong Cheng, “Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995”, Journal of Mass Communication Quarterly, 74, 4, 1998, 773-796.
19. Belk Dholakia and Venkatesh, eds., Consumption and Marketing: Macro Dimensions, Cincinnati, OH: Southwestern.
20. Miller and Daniel, Eds., 1995, Worlds Apart: Modernity Through the Prism of the Local, London: Routledge.
21. Ger, "Localizing in the Global Village: Local Firms Competing in Global Markets," California Management Review, 1999, 41 (4: Summer), 64-83 [Reprinted in: Best Practices in International Business, 2001, M. R. Czinkota and I. A. Ronkainen, eds., Fort Worth: Harcourt College Publishers, 159-178; Reviewed in The Antidote, Issue 25, 2000, 21-24]
22. Ger, "Human Development and Humane Consumption: Well-Being Beyond the Good Life," Journal of Public Policy and Marketing, 1997, 16 (1), 110-125.
23. Shultz, Belk, and Ger, editors, Special Vol. of Research in Consumer Behavior: Consumption in Marketizing Economies, Greenwich, Connecticut: JAI Press Inc., 1994.
24. Salter, Don, 1997, Consumer Culture and Modernity, Blackwell Publishers, 1997.
25. Featherstone, Mike, 1995, Undoing Culture: Globalization, Postmodernism and Identity, London: Sage (Lib – HM101.F35)
26. Robertson R., 1992, Globalization: Society Theory & Global Culture, London: Sage
27. Healey, Nigel M., 1994, “The Transition Economies of Central and Eastern Europe: A Political Economic, Social and Technological Analysis,” Columbia Journal of World Business, Vol. 29, No 1 (Spring), 62-70.
28.
G. Ger and R. Belk (1996), “Cross-Cultural Differences in
Materialism,” Journal of Economic Psychology
29.
Güliz Ger, Russ Belk and Diana Lascu (1993), “The
Development of Consumer Desire in Marketizing and Developing Economies” in Advances
in Consumer Research, Vol. 20, 102-107
30.
Güliz Ger and Russ Belk (1996), “I’d Like to Buy the
World a Coke: Consumptionscapes of the ‘Less Affluent World’,” Journal
of Consumer Policy, 19 (3), 1-34.
31.
Venkatesh Alladi, 1995, “Ethnoconsumerism: A New Paradigm to
Study Cutural and Cross-Cultural Consumer Behavior,” in Costa and Bamossy,
eds., pp. 26-27.
32.
Featherstone, Mike, eds., 1990, Global Culture: Nationalism,
Globalization and Modernity, London: Sage
33.
Hannerz, Ulf, 1992, Cultural Complexity: Studies in the Social
Organization of Meaning, New York: Columbia University Press.
34.
Miller, Daniel, ed., 1995, Worlds Apart, London: Routledge
35.
Robertson, Roland, 1992, Globalization: Social Theory and
Global Culture, London: Sage
36.
Belk, Russell W., Nishilesh Dholakia, and Alladi Venkatesh,
eds., 1996, Consumption and Marketing: Macro Diamensions, Cincinnati, OH
37.
Costa, Janeen A. and Gary J. Bamossy, 1995, Marketing in a
Multicultural World, Thousand Oaks, CA: Sage
38.
Featherstone, Mike, 1991, Consumer Culture and Postmodernism,
London: Sage
39.
Shulz, Clifford, Russell W. Belk and Güliz Ger, eds., (1994),
Consumption in Marketing Economies, Greenwich, CT: JAI Press