MKT 7500 INTERNATIONAL MARKETING STRATEGY
READING LIST
School of Business Administration
PART I:
Globalization, the Knowledge Economy, and Marketing Management
1.
Attila Yaprak and Hulya Tutek, Eds. Globalization, the Multinational
Firm, and Emerging Economies (the JAI Press, 2000).
2.
George S. Yip, Total Global Strategy, 2nd Edition
(Prentice Hall, 2002).
3.
Michael E. Porter, “The Competitive Advantage of Nations”, Harvard
Business Review 69, 2, 1990, 73-93.
4.
Tom Murtha, S. Lenway, and R. Bagozzi, “Global Mindsets and Cognitive
Shifts in a Complex Multinational Corporation”, Strategic Management Journal, 19, 2, 1998, 97-114.
5.
C.K. Prahalad and K. Lieberthal, “The End of Corporate Imperialism”,
Harvard Business Review, 77, 4, 1998,
69-79.
6.
Chris K. Bartlett and S. Ghoshal, “What is a Global Manager?”, Harvard
Business Review, 70, 5, 1992, 124-132.
7.
Keinichi Ohmae, “Managing in a Borderless World”, Harvard Business Review, 68, 3, 1989, 152-161.
8.
Business
Week, “How
to Reshape the World Financial System”, 10/12/1998.
9.
Business
Week, “The
New Economy: It Works in America, Will it Go Global”, 1/31/2000.
10. Business Week, “Starbucks: To Keep up the Growth it must go Global Quickly”,
9/9/2002.
11. Business Week, “The Best Global Brands”, 8/5/2002.
12. Business Week, “Inside McKinsey”, 8/8/2002.
13. George
S. Day and D. B. Montgomery, “Charting New Directions for Marketing”, Journal of Marketing, 63, 1999 (Special Issue), 3-13.
14. Ravi
Achrol and Philip Kotler, “Marketing in the New Network Economy”, Journal of Marketing, 63,
1999 (Special Issue), 146-163.
15. Christine
Moorman and Roland Rust, “The Role of Marketing”, Journal
of Marketing, 63, 1999 (Special
Issue), 180-197.
16. Ajay
K. Kohli and Bernard J. Jaworski, “Market Orientation: The Construct, Research
Propositions, and Managerial Implications”, Journal
of Marketing, 54, 2, 1990, 1-18.
17. William
L. Wilkie and Elizabeth S. Moore, “Marketing’s Contributions to Society”, Journal
of Marketing, 63, 1999 (Special Issue), 198-218.
18. Peter
F. Drucker, “The Global Economy and the Nation State”, Foreign
Affairs, 76, 5, 1997, 159-171.
1.
Tamer S. Cavusgil, “Guidelines for Export Market Research”, Business
Horizons, (November/December), 1985, 27-33.
2.
M. Iansiti and J. West, “Turning Great Ideas into Great Products”, Harvard
Business Review, 76, 3, 1997, 69-79.
3.
Attila Yaprak, “Measurement Problems in Cross-National Research: the
State of the Art and Future Research Directions” the State of the Art of
Research in International Marketing, S.Jain, Ed, Quarum Books, 2002, forthcoming.
4.
J. B. Steenkamp and H. Baumgartner, “Assessing Measure Invariance in
Cross-National Research”, Journal of
Consumer Research, 25, June, 1998, 78-90.
5.
Samuel C. Craig and S.P. Douglas, International Marketing Research,
2nd Ed., John Wiley and Sons, New York, 2000.
PART III:
Globalization, Market Transformations and Cultural Analysis
1.
M. Kearney, “The Local and the Global: The Anthropology of
Globalization and Transnationalism”, Annual
Review of Anthropology, 24, 1995, 547-565.
2.
R. Robertson, “Globalization and Societal Modernization: A Note on
Japan and Japanese Religion”, Sociological
Analysis, 47, 1987, 35-42.
3.
R. W. Belk, “Materialism: Trait Aspects of Living in the Material
World”, Journal of Consumer
Research, 12, December, 1985, 265-280.
4.
R.W. Belk, “Possessions and the Extended Self”, Journal of Consumer Research, 15, September, 1988, 139-168.
5.
J. S. Osland and A. Bird, “Beyond Sophisticated Stereotyping: Cultural
Sensemaking in Context”, Academy of
Management Executive, 14, 1, 2000, 65-77.
6.
C. Nakata and K. Sivakumar, “Instituting the Marketing Concept in a
Multinational Setting: The Role of National Culture”, Journal of the Academy of Marketing Science, 29, 3, 2001, 255-275.
7.
S. Sharma, T. A. Shimp, and J. Shin, “Consumer Ethnocentrism: A Test
of Antecedents and Moderators”, Journal
of the Academy of Marketing Science,
23, 1, 1995, 26-37.
8.
H. C. Triandis and M. J. Gelfand, “Converging Measurement of
Horizontal and Vertical Individualism and Collectivism”, Journal of Personality and Social Psychology, 74, 1, 1998, 118-128.
9.
D. Ralston, et. al., “The Impact of National Culture and Economic
Ideology on Managerial Work Values: A Study of the US, Russia, Japan, and
China”, Journal of International
Business Studies, 27, 1, 1997, 177-207.
10. G.
Hofstede, “Organizing for Cultural Diversity”,
European Management Journal, 7, 4, 1989, 390-397.
11. H.
R. Markus and S. Kitayama, “Culture and the Self: Implications for Cognition,
Emotion, and Motivation”, Psychological
Review, 98, 2, 1991, 224-253.
12. R.
Inglehart, Modernization, Postmodernizaton, and Cultural Change in 43
Societies, Princeton University Press, 1997.
13. D.
Kim, Y. Pan, and H. S. Park, “High vs. Low-Context Culture: A Comparison of
Chinese, Korean, and American Cultures”, Psychology
and Marketing, 15, 6, 1998, 507-521.
14. J.
Searle-White, The Psychology of Nationalism, Palgrave Publications, 2001.
15. G.
Balabanis, et. al., “The Impact of Nationalism, Patriotism, and
Internationalism on Consumer Ethnocentric Tendencies”, Journal
of International Business Studies, 32, 1, 2001, 157-175.
16. C.
Baughn and Attila Yaprak, “Economic Nationalism: Conceptual and Empirical
Development”, Journal of Political
Psychology, 17, 4, 759-778.
17. H.
Cannon and A. Yaprak, “Will the Real World Citizen Please Stand Up: The Many
Faces of Cosmopolitan Consumer Behavior”, Journal
of International Marketing, 10, 4, 2002, 30-52 .
18. G.
Ger, “Localizing in the Global Village: Local Firms Competing in Global
Markets”, California Management Review, 41, 4, 1999, 64-83.
19. C.
J. Thompson and S. K. Tambyah, “Trying to Be Cosmopolitan”, Journal
of Consumer Research, 26,
December, 1999, 214-241.
20. G.
McCracken, “Culture and Consumption: A Theoretical Account of the Structure
and Movement of the Cultural Meaning of Consumer Goods”, Journal
of Consumer Research, 13, June,
1986, 71-84.
21. D.
K. Tse, R. W. Belk, and N. Zhou, “Becoming a Consumer Society: A Longitudinal
and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the PRC, and
Taiwan”, Journal of Consumer Research,
15, March, 1989, 457-472.
22. S.
H. Schwartz and W. Bilsky, “Toward a Theory of the Universal Content and
Structure of Values: Extentions and Cross-Cultural Replications”, Journal of Personality and
Social Psychology, 58, 5, 1990, 878-891.
PART IV:
Entering World Markets through Alliances and Networks
1.
P. J. Buckley and M. C. Casson, “Analyzing Foreign Market Entry
Strategies: Extending the Internalization Approach”, Journal of International Business Studies, 29, 3, 1998, 539-562.
2.
R. Batra, “Marketing Issues and Challenges in Transitional
Economies”, Journal of International Marketing, 5, 4, 1997, 95-114.
3.
J. Svejnar, “Transition Economies: Performance and Challenges”, Journal
of Economic Perspectives, 16, 1, 2002, 3-28.
4.
B. Kogut, “The Network as Knowledge: Generative Rules and the
Emergence of Structure”, Strategic
Management Journal, 21, 2000, 405-425.
5.
B. N. Anand and T. Khanna, “Do Firms Learn to Create Value? The Case
of Alliances”, Strategic Management
Journal, 21, 2000, 295-315.
6.
M. B. Sarkar, R. Echambadi, S. T. Cavusgil, and P. S. Aulakh, “The
Influence of Complementarity, Compatibility, and Relationship Capital on
Alliance Performance”, Journal of the
Academy of Marketing Science, 29, 4, 2001, 358-373.
7.
S. Samiee and K. Roth, “The Influence of Global Marketing
Standardization on Performance”, Journal
of Marketing, 56, 2, 1992, 1-18.
8.
K. Kashani, “Beware the Pitfalls of Global Marketing”, Harvard
Business Review, 1989 (September-October), 91-98.
9.
J. A. Quelch and E. J. Hoff, “Customizing Global Marketing”, Harvard
Business Review, 1986 (May-June), 59-68.
10. C.
K. Bartlett and S. Ghoshal, Managing Across Borders: The Transnational
Solution, the Harvard Business School Press, 1989.
PART V:
Strategy and Structure in International Marketing
1.
T. Isobe, S. Makino, and D. B. Montgomery, “Resource Commitment, Entry
Timing, and Market Performance of Foreign Direct Investments in Emerging
Economies: The Case of Japanese International Joint Ventures in China”, Academy
of Management Journal, 43, 3, 2000, 468-484.
2.
J. Birkinshaw, O. Toulon, and D. Arnold, “Global Account Management in
Multinational Corporations: Theory and Evidence”, Journal of International Business Studies, 32, 2, 2001, 231-248.
3.
S. P. Douglas and C. S. Craig, “Global Portfolio Planning and Market
Interconnectedness”, Journal of
International Marketing, 4, 1, 1996, 93-110.
4.
K. Roth and A. Morrison, “Implementing Global Strategy:
Characteristics of Global Subsidiary Mandates”, Journal
of International Business Studies, 23, 4, 1992, 715-728.
5.
S. P. Douglas and C. S. Craig, “Evolution of Global Marketing
Strategy: Scale, Scope, and Synergy”, Columbia
Journal of World Business, 24, 3, 1989, 47-59.
6.
D. Mitra and P. N. Golder, “Whose Culture Matters? Near Market
Knowledge and Its Impact on Foreign Market Entry Timing”, Journal of Marketing Research, 39, 3, 2002, 350-365.
7.
N. E. Coviello, R. J. Brodie, P. J. Danaher, and W. J. Johnston, “How
Firms Relate to Their Markets: An Empirical Examination of Contemporary
Marketing Practices”, Journal of
Marketing, 66, 3, 2002, 33-46.
8.
O. Shenkar, “Cultural Distance Revisited: Toward a More Rigorous
Conceptualization and Measurement of Cultural Differences”, Journal
of International Business Studies, 32, 3, 2001, 519-535.
9.
S. T. Cavusgil and S. Zou, “Marketing Strategy-Performance
Relationship: An Investigation of the Empirical Link in Export Market
Ventures”, Journal of Marketing,
58, 1, 1994, 1-21.
10. K.
Matsuno and J. T. Mentzer, “The Effects of Strategy Type on the Market
Orientation-Performance Relationship”, Journal
of Marketing, 64, 4, 2000, 1-16.
PART VI:
Marketing Management in the Global Economy
1.
N. Papadopoulos and L. Heslop, “Country Equity and Country Branding:
Problems and Prospects”, Journal of
Brand Management, 9, 4, 2002, 294-314.
2.
T. Shimp, S. Samiee, and T. J. Madden, “Countries and Their Products:
A Cognitive Structure Perspective”, Journal
of the Academy of Marketing Science, 21, 4, 1993, 323-330.
3.
I. M. Martin and S. Eroglu, “Measuring a Multidimensional Construct:
Country Image”, Journal of Business
Research, 28, 1993, 191-210.
4.
C. Moorman and A. Miner, “The Impact of Organizational Memory on New
Product Performance and Creativity”, Journal
of Marketing Research, 34, 1, 1997, 91-106.
5.
T. Li and R. Calantone, “The Impact of Market Knowledge Competence on
New Product Advantage: Conceptualization and Empirical Examination”, Journal
of Marketing, 62, 4, 1998, 13-29.
6.
S. Stremerch and G. J. Tellis, “Strategic Bundling of Products and
Prices: A New Synthesis for Marketing”, Journal
of Marketing, 66, 1, 2002, 55-72.
7.
F. T. Hofstede, J. B. Steenkamp, and M. Wedel, “International Market
Segmentation Based on Consumer-Product Relations”, Journal of Marketing Research, 36, 1, 1999, 1-15.
8.
W. Kamakura and T. P. Novak, “Value System Segmentation: Exploring the
Meaning of LOV”, Journal of Consumer
Research, 19, 2, 1992, 119-132.
9.
S. S. Hassan and Lea P. Katsanis, “Identification of Global Consumer
Segments: A Behavioral Approach”, Journal
of International Consumer Marketing, 3, 2, 11-28.
10. K.
Helsen, K. Jedidi, and W. S. DeSarbo, “A New Approach to Country Segmentation
Utilizing Multinational Diffusion Patterns”, Journal
of Marketing, 57, 3, 60-71.
11. Sudhir
H. Kale, “Grouping Euroconsumers: A Culture-Based Clustering Approach”, Journal of International Marketing, 3, 3, 35-48.
12. D.
Arnold, “Seven Rules of International Distribution”, Harvard
Business Review, 2000 (November-December), 131-137.
13. T.
Domzal and L. Unger, “Emerging Positioning Strategies in Global Marketing”, Journal of Consumer Marketing, 4, 4, 1987, 23-40.
14. J.
H. McAlexander, J. W. Schouten, and H. F. Koening, “Building Brand
Community”, Journal of Marketing, 66, 1, 2002, 38-54.
15. M.
H. Hsieh, “Identifying Brand Image Dimensionality and Measuring the Degree of
Brand Globalization: A Cross-National Study”, Journal
of International Marketing, 10, 2, 2002, 46-67.
16. K.
Gillespie, K. Krishna, and S. Jarvis, “Protecting Global Brands: Toward a
Global Norm”, Journal of International
Marketing, 10, 2, 2002, 99-112.
17. N.
Tzokas, S. Hart, P. Argoulidis, and M. Saren, “Strategic Pricing in Export
Markets: Empirical Evidence from the UK”, International
Business Review, 9, 1, 2000, 95-117.
18. P.
S. Aulakh and M. Kotabe, “Antecedents and Performance Implications of Channel
Integration in Foreign Markets”, Journal
of International Business Studies, 28, 1, 1997, 145-175.
19. D.
Aaker and E. Joachimsthaler, “The Lure of Global Branding”, Harvard Business Review,
77, 6, 1999, 137-144.
20. C.
K. Kim and J. Y. Chung, “Brand Popularity, Country Image, and Market Share: An
Empirical Study”, Journal of
International Business Studies, 28, 2, 1997, 361-386.